Audi launches Audi RED, in partnership with BIMM

Counsel to BIMM

Lead by

On February 2, 2023, BIMM announced that they have teamed up with Audi to revolutionize the way customers interact with luxury vehicles through their new joint venture to be known as , Audi Red Inc. The newly formed Audi RED (Rapid Experience Development) is an agency based in North America focused on identifying and creating enhanced customer experiences across Audi’s digital ecosystem.

BIMM is a leading customer experience agency that focuses on creating streamlined, data driven customer journeys and combines technology, data and design to build brand experiences for the consumer of today.

Miller Thomson advised BIMM with a team led by Andrew Cohen and comprised of Alexandre Hebert, Eric Dufour (Regulatory) and Andrew Etcovitch (Tax).

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