Christie McLeod gave an interview to Canadian Lawyer: Data and full lifecycle analysis crucial for ESG reporting, says Miller Thomson’s Christie McLeod
The recently announced Competition Bureau investigation into athleisure clothing company Lululemon Athletica’s sustainability claims holds several lessons for businesses interested in touting their ESG credentials, says Miller Thomson’s Christie McLeod.
Canada’s competition watchdog recently announced an inquiry into the company following complaints from the environmental advocacy organization Stand.earth that it was misleading consumers about its environmental impact. The examination is centred around Lululemon’s Be Planet, a pillar of the company’s Impact Agenda, which it launched in 2020.
“Under the Competition Act, businesses should really be considering both the literal meaning of claims that they’re making, but also the general impression that is conveyed by any claims that they’re making,” says McLeod.
