On October 1, 2022, Mobials Inc. (“Mobials”) completed its acquisition of Car Media 2.0 Inc. (“Car Media”). Mobials is a London Ontario-based software development company focused on lead generation and bringing value to B2C companies and customers. With the completion of this transaction, Car Media will benefit from Mobials’ expertise in the technology and digital space as it looks to grow to different markets with enhanced product and service offerings.
Car Media is a market-leading automotive merchandising suite, providing full-serve or self-serve products that span photo and video for new and used vehicle inventory. With over 500 dealers nationally, Car Media provides diverse product and service offerings for auto dealers and manufacturers looking to drive their image forward.
Miller Thomson advised Car Media with a team comprised of Ken Chun, Jay Sernoskie, Andrew Gunpat and Ghazal Hamedani (Corporate/M&A); as well as Karen Durell (IP).