On September 21, 2021, Sideshow Group Limited (“Sideshow”) announced the acquisition of Widerfunnel, a Vancouver-based agency specializing in conversion rate optimisation (CRO) and experimentation. Widerfunnel is known for delivering outstanding return on investment for clients such as Microsoft, HP, The Motley Fool, TaylorMade, and Dollar Shave Club.
Sideshow is a specialist marketing and advertising company based in London, UK.
Miller Thomson acted as Canadian counsel to Sideshow in the transaction with a team led by Andrew Cohen (Corporate/M&A), and comprised of Stefan McConnell, Vincent Milette, Emily Cruz Isgro and Joyce Pong (Corporate/M&A); Ashley Mitchell (Employment); Alexandre Ajami and David Krebs (IP); Arthur Opalinski (Real Estate); Andrew Etcovitch (Corporate Tax); Eric Dufour (Competition); Adam Thompson (Legal Consultant); as well as Martha Tovar (Paraprofessional).
