BlackPines Capital Partners acquires all outstanding shares of GameAddik

Counsel to BlackPines Capital Partners

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On July 18, 2024, BlackPines Capital Partners (“BlackPines”) completed its acquisition of the remaining outstanding shares of 9327-7358 Quebec Inc. dba GameAddik (“GameAddik”) held by ESE Entertainment Inc (“ESE”). The transaction was completed by BPV Games Limited Partnership, an affiliate of BlackPines.

BlackPines acquired a majority stake of GameAddik in August 2023 and, under this transaction, purchased ESE’s remaining 30% interest in GameAddik, increasing BlackPines’ ownership to 100%.

Founded in 2015, GameAddik is an advertising technology company that provides tech-driven marketing solutions for the gaming industry. Trusted by over 200 global brands, GameAddik is a leader in understanding gaming audiences and delivering measurable performance marketing solutions for its clients across its three business segments: PWN Games (performance marketing), Elusive (performance-driven influencer marketing), and GameRebellion (game, audience and industry data and analytics).

BlackPines is a private holding company that owns a portfolio of companies, manages direct investments, and provides strategic long-term advice to companies to accelerate growth, maximize potential, and deliver long-term sustainable profitability.

Miller Thomson advised BlackPines Capital Partners with a team comprised of Max Spearn, Luigi Valente and Andrew Gunpat (Corporate / M&A); and Stefan Mirkovic (Financial Services).

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