Our dedicated team of dynamic lawyers offers responsive and practical advice tailored to your specific needs. From conceptualization to execution, we guide clients through advertising campaigns, marketing strategies, and new product launches, offering efficient and forward-thinking legal solutions.
Comprehensive Legal Support
Our experienced professionals provide comprehensive advice on a wide range of issues, including:
- Advertising Review and Clearance: Addressing false and misleading advertising, claim substantiation, and challenges from consumers, competitors, or regulators.
- Promotions and Marketing: Handling traditional sweepstakes, as well as complex social media, viral, and user-generated campaigns; ensuring compliance with pricing and price advertising regulations.
- Product Regulatory Compliance: Advising on packaging, labeling, advertising, product standards, and safety; navigating regulations for food, alcoholic beverages, natural health products, drugs, cannabis, tobacco, cosmetics, medical devices, vehicles, electronics, textiles, children’s toys, and other consumer products; managing product recalls and incident reporting.
- Consumer Protection: Drafting consumer agreements, including those for e-commerce and direct marketing; ensuring compliance with language and consumer protection regulations, especially in Quebec; consumer lending and related licensing, disclosure and advertising compliance.
- Privacy & Anti-Spam Compliance: Developing and implementing privacy policies and practices; ensuring compliance with Canada’s anti-spam law (CASL) for email, text, and social media campaigns; telemarketing compliance; managing data protection and privacy; handling CRTC investigations.
- Industry Agreements: Drafting and negotiating agreements related to marketing and advertising, including agency-client, co-promotions, sponsorship, talent, charitable co-promotions, confidentiality, and rights licensing agreements. Drafting and negotiating agreements related to product import/export and sale, including manufacturing, supply, distribution, and reselling agreements.
Global Reach, Local Expertise
As one of two exclusive Canadian member firms of the Global Advertising Lawyers Alliance (GALA), we offer seamless coordination of legal advice for multinational promotional programs, advertising campaigns, intellectual property, and privacy issues across various jurisdictions.
Industry Recognition
Our professionals are consistently ranked as industry leaders and actively participate in shaping the advertising and marketing landscape in Canada. We regularly chair and speak at legal and industry conferences, both nationally and internationally.
